We set out to solve one invisible problem. Then discovered another.

The real reason we built ScaleBuzz

We didn’t set out to build a marketing platform. We were trying to grow a company we believed in.

Our first product, DGLegacy, helps families locate, claim and access assets they might otherwise never know exist. The problem was real and personal to us. Building the solution revealed a second one, which every founder knows: how do you reach the right people when they don’t yet know your product exists?

The spotlight is a moment. Reaching people is everyday work.

In October 2024 DGLegacy was one of 20 startups, chosen from thousands of applicants, to pitch live on the Startup Battlefield stage at TechCrunch Disrupt in San Francisco, in front of some of Silicon Valley’s best-known investors. A remarkable moment, and a lesson: no spotlight replaces the daily work of finding the people who need what you do.

Those people are already asking questions, comparing options and sharing problems in public conversations. Finding those conversations, judging which ones are worth joining and replying in an authentic voice takes time and judgment. Doing it consistently, across channels, is harder still.

Peter saw the opportunity.

Peter, our co-founder and the driving force behind ScaleBuzz, looked at that challenge with an engineer’s mind and a founder’s perspective. What if AI did the heavy lifting, finding relevant conversations, suggesting useful replies and spotting emerging topics, while people kept control of what was said in their name? That question became ScaleBuzz.

Built to do more than listen.

ScaleBuzz helps businesses, marketing agencies and creators discover conversations on X, Reddit and YouTube, prepare AI-assisted replies for human review, and turn emerging topics into timely content. It connects listening to useful action, without treating every conversation as a sales opportunity.

Because we know the realities of building a business, pricing is transparent and pay-as-you-use: no subscription, and you see the cost before you run a campaign.

We built ScaleBuzz to solve a problem we had lived ourselves. Now we’re making it available to others.