For journalists & creators
Discover emerging topics. Create content while they matter.
Follow the conversations shaping your field on X, Reddit and YouTube. ScaleBuzz identifies rising topics and lets you explore the source posts before choosing your angle.
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Make the conversation your starting point
Find subjects worth exploring — not just the loudest posts.
ScaleBuzz helps you see what is gaining momentum inside the topics you follow, with the underlying discussions available to explore.
FOLLOW
Follow a beat or niche
Set keywords and topics for the subjects you cover across X, Reddit and YouTube.
DISCOVER
Explore emerging topics
See themes developing inside your tracked conversations, not just a generic trending list.
VERIFY
Find the original discussion
Inspect the posts behind a topic before you decide what it means to your audience.
Real product screen
The conversations behind the trend matter.
Explore emerging topics alongside the discussions from which ScaleBuzz identified them. Use those sources as a starting point for your own research.
- Follow topics relevant to your audience.
- Inspect supporting conversations and source context.
- Choose what deserves your attention — without needing to reply.
From topic to your next post
A practical workflow for journalists and creators.
Go from tracking a subject to creating original material without having to publish AI replies.
01 · TRACK
Choose your topics
Create a campaign for your beat, industry or area of interest.
02 · EXPLORE
Explore what’s emerging
Read the underlying conversations and decide what is newsworthy or useful.
03 · CREATE
Create your own content
Turn relevant developments into posts for your own X, Reddit or WordPress channels.
Two ways to use scalebuzz
Different work. The same discovery engine.
Use the product as research support, content inspiration or both.
EDITORIAL RESEARCH
For journalists
Watch themes in your beat, follow the underlying sources and develop an independent editorial angle.
CONTENT IDEAS
For creators
Discover questions and trends your audience cares about, then publish useful content in your own voice.
Your editorial judgment
You never have to publish a reply.
Use ScaleBuzz only to discover conversations and follow rising topics. Creating replies is optional, and nothing is posted to someone else’s content without your approval.
Research first. Publish on your terms.
Your subject expertise shapes the story. ScaleBuzz helps surface material; it does not replace verification, editorial judgment or your original voice.
Creator program
Explore ScaleBuzz and share your experience.
A creator program offers a month of free ScaleBuzz usage for an eligible article or video featuring the platform. Participation and eligibility terms apply.
Interested in the program?
Tell us about your publication, channel or audience. We can explain the current offer and eligibility.
Live calculator
Estimate your ScaleBuzz usage.
Adjust your activity and see an estimated cost. No subscription or commitment.
Model the work before you run it.
Free tier: 20 billable searches and 5 posts per day, no card. This calculator models pay-per-use activity and does not subtract free allowances. Taxes are excluded.
The exact price is shown in ScaleBuzz before you run a campaign. Billing happens after use — weekly or when usage reaches $100, whichever comes first.
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Questions before you start?
A few practical answers. You can find more in our full FAQ.
Is ScaleBuzz only for marketing teams?
No. Journalists and creators can use it for discovery and trend research without publishing a reply.
Are the trends global?
ScaleBuzz identifies topics in the conversations your campaigns track. They are not a universal leaderboard of everything trending online.
Can I publish content on my own channels?
ScaleBuzz supports publishing to connected X and Reddit accounts and to WordPress. Publishing your own content is separate from replying to other people’s posts.
Your next topic is out there
Follow the conversations that shape your next story.
Start with a topic you know, explore the discussions behind it and decide what your audience needs to hear.
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