Frequently asked questions

ScaleBuzz discovers public conversations on X, Reddit and YouTube through their official APIs. LinkedIn and Facebook are not currently available for discovery, and more platforms are planned.

A campaign is where you tell ScaleBuzz what to look for: your keywords and topics, the platforms to search, the languages that matter and, if you like, a daily budget. You can create a separate campaign for each product, topic or client.

It starts from your keywords and topics and the guidance you give the campaign. Engagement filters, such as minimum followers, views or comments, narrow the results, and an AI relevance check keeps only the conversations that fit what you are looking for. You pay only for relevant items, not for everything that was fetched.

Yes. Each campaign can target specific languages or search all languages. You also choose whether replies are prepared in English or in the language of the original post.

Yes. You can set engagement thresholds per platform, limit results to one item per account for more variety, choose how many days back to search and cap the number of replies prepared per run.

Yes. You can run campaigns, read the conversations they find and follow trending topics without ever approving or publishing a reply. Many journalists, researchers and creators use ScaleBuzz this way.

Trending topics are themes gaining attention inside the conversations your campaigns already track, not a global leaderboard. ScaleBuzz shows what is trending now and what is emerging, with the source conversations from X, Reddit and YouTube behind each topic.

Yes. You can follow trending topics in your field, inspect the conversations behind them and receive trend emails without joining any conversation or publishing anything.

Yes. Pick a topic and ScaleBuzz drafts a post in your brand voice, adapted to the channel you choose. You can edit it before it is published.

To your own connected X and Reddit accounts and to your WordPress blog. Publishing to your own channels is separate from replying to other people’s posts and can run automatically if you want it to.

Yes. Turn on scheduled search in a campaign and ScaleBuzz runs it for you on the days you don’t run it yourself, so new conversations and trending topics are waiting when you come back. Each automatic run is billed like a normal search.

Yes. ScaleBuzz emails you when a scheduled run finds new results or a new trending topic, and sends a weekly report with your campaign activity. You can turn these emails off in the campaign settings.

Yes. Agency mode keeps each client separate with its own campaigns, brand voice and daily budgets. Agency users can act on behalf of a client, connect a client’s YouTube channel and see activity per client or across the agency.

Yes. Clients an agency brings to ScaleBuzz get a 10% discount, and the agency receives 15% of everything those clients spend for as long as they stay. Partner eligibility and commercial terms apply. Contact us to talk about agency use.

Yes. Invite team members with the role that fits them, from read-only access to full admin. Teams can set weekly engagement goals, see who runs which campaigns and follow their progress in the weekly report.

Yes. Journalists, influencers and creators use ScaleBuzz to follow a beat, catch emerging topics with the evidence behind them and develop their own angle. Creators who publish an article or video featuring ScaleBuzz can receive a free month of usage per piece, subject to the creator program terms.

You configure each platform once in Platform Configuration and then enable it per campaign. YouTube connects with a Google sign-in, for your own channel or a client’s; X and Reddit use API credentials from those platforms, and ScaleBuzz guides you through getting them.

Yes. ScaleBuzz works through the official APIs of X, Reddit and YouTube and your own WordPress credentials. It does not scrape platforms.

Use the Contact page for product questions, account support, agency and creator enquiries, or send feedback, bug reports and feature requests directly from the app.